Inspired by life and pursuing the crafts that he loves, Duce founded Love Hate Productions, Inc. in 2002, with purpose of developing a company that will be versatile in an ever-changing industry. After going through a long and calculated upstart process, Duce approaches the music industry with a sky's-the-limit attitude. As a talented lyricist with production skills, Duce not only writes his own music but also assembles beats. His eclectic taste for rhythm and time, winds up being a very powerful combination for making tracks that stand out from the rest and still keep heads nodding. He does not strive to be like pop producers who pull samples from obvious sources to make fly-by-night hits. He seeks to make music that will endure the test of time. 'My songs are old school... and old school music has more soul, meaning and depth than today's music'. With his cousin's engineering skills, Duce creates hot tracks that bring a fresh new sound and expands the genre of hip-hop. He is able to do so because of a deep-seeded love for all types of music and strives to incorporate them into his sound. Consider him a chef whose main ingredients are a ton integrity, a pound of funk, a dash of blues and a pinch of rock and roll just to spice up the recipe. Duce started Love Hate from a concept on paper and the company grew funded by small personal capital. The push for originality and innovation keeps Love Hate on the cutting edge. The vision of the company has already expanded to real estate, pedigree breeding and other ventures that will make Love Hate a name that will be hard to forget.
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