I.N.C.incorporado started producing music under the alias of SR.Elemento in 1997. He has produced songs for different artist from the underground Hip-Hop scene from Puerto Rico and Europe over the years. At the same time, he works as an 'artist' under the name of Jorge Rivera. Since he broke out in to the international art circuit back in 1998 he has traveled the world making social commentaries on culture, gender, homelessness and other social problems that reflect the system that he despises and at the same time is a part of. Now with his first solo album 'Mundo Cruel' released under his own label Vida Cafre he embodies all of these experiences into not only his music but also his lyrics. His music is a deconstruction and an enigmatic reflection of the syncretized culture from where he comes from, Puerto Rico. He is a 'Bio-Product' as Foucault would have said. Conscious of this he takes full advantage of it, mixing samples from old Latin-American music or 'musica del ayer' (music from yesterday) as he likes to put it, with deep Hip-Hop/electro beats, electronic influenced melodies and layers creating a landscape of sound for his voice to walk in. Making you not only enjoy the music and dance to it but at the same time think and reflect from Socrates to the last time you brushed your teeth.
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