At first glance Olit's P.mason, Blu, Denali and Cochise seem like a stereotypical group of twenty-something southern boys trying to break into the music industry. Take a closer look, you're instantly trapped by their infectious beats and repertoire of lyrics. Before Olit, the hard mellow baselines of the north and 'Doo-Doo Brown' go-go music of the south geographically broke the east coast into two distinct sounds. This group breaks the mold and meshes the best of both worlds into one diverse album. The result is a body of work that appeals to all and divides none. The group's name Olit, which stands for Our Life Is This, conveys the group's motto - do what you say and say what you do. Born and bred in Oxford, North Carolina the boys of Olit are true southern gentlemen who have been humbled by their modest beginnings; 'We don't sugar coat things but at the same time we don't try to pretend like we are killers or all iced out,' says Cochise, 'We don't have it like that. A lot of people don't have it like that.' Using a drove of beat-makers from Tennessee to Yonkers, which the group refers to as The Secret Service, Olit was able to take advantage of the hottest sounds across the nation and make it their own. From the party anthem 'Make em Say' to 'Pain Is Gone,' a song about the stresses of life, Olit demonstrates that they are diverse and can capture the attention of an audience on many levels. Unlike today's one track minded groups who only focus on material possessions or violence, Olit delivers a well-balanced mix of playful verses and thoughtful commentary on everyday life. Get ready for a dose of southern honesty.
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