¡ROB! Is a culture-clash comedy starring Rob Schneider as a lifelong bachelor who just married into a tight-knit Mexican-American family. Rob is a successful landscape architect who marries his girlfriend Maggie, a beautiful, smart fashion boutique owner, after a whirlwind romance. After eloping in Las Vegas, Rob soon learns that marrying Maggie means taking on the whole enchilada, including her parents, wacky Uncle Hector and feisty grandmother! Legendary funnyman Cheech Marin and comedy king Eugenio Derbez go mano a mano with Schneider in this Mexican standoff between a man who loves his wife and the in-laws who drive him loco.