A tragic fan accident ends the life of Mr. Roses, the scientific genius behind Roses Manure Company, forcing his daughter Rosemary (Tea Leoni) to take control of the company. Rosemary isn't sure if she has a nose for the family business, but when she discovers the company is about to go under, she is determined to find a way to turn the foul into financial profits. To do so, she's going to need the help the best salesmen - led Patrick Fitzpatrick (Billy Bob Thornton) for whom 'bull' is not just a product but an art form. When the suspiciously clean-cut Jimmy St. James (Kyle Maclachlan) and his band of slick salesmen drop into town ready to take over with their newfangled fertilizer and fancy marketing techniques, it becomes clear that Rosemary's quest is no longer simply about selling as much crap as she can. It's all-out war.