The new Lorelei K album, Gucci Doom, features an expansion on the band's familiar dreampop sound, with a new, glamorous approach to production and songwriting. From song to song, there is an overarching juxtaposition of fashion, music and cerebral lyricism. Lead singer and songwriter Dahlia Knowles took another deep dive to source the materials used throughout the record. Themes of heartbreak, trauma, and gender dysphoria are set to surreal, emotional pop anthems. Vocals travel from soft, reluctant and raw, to full, confident and powerful.