Michael Bruce was the guitarist with the legendary Alice Cooper band, back when 'Alice' was actually a bloke called 'Vince'. Bruce's album In My Own Way was recorded over the course of three months in 1975 with producers Gene Cornish and Dino Danelli of The Rascals. Many different musicians came to the Record Plant and participated in the sessions for the album: Gerry Beckley (America), Jackie Lomax (The Undertakers, The Lomax Alliance, and Badger), Ricky Fataar (The Flames, The Beach Boys, and The Rutles), Keith Moon (The Who), Brian Garofalo (session bassist), David Foster (Skylark and Airplay), Hunt Sales (Todd Rundgren, Paris, Iggy Pop, Tender Fury, and Tin Machine), Tony Sales (Todd Rundgren, Iggy Pop, and Tin Machine), Mylon LeFevre, Lynn Carey and many more. American fashion photographer Francesco Scavullo did a shoot for Bruce that yielded the cover of In My Own Way.