Wild, sensual and utterly transporting, Brazilian writer-director Gabriel Mascaro's second fiction feature unfolds within the world of the vaquejada, a traditional exhibition sport in which cowboys try to pull bulls to the ground by their tails. Neon Bull explores the vaquejada through the eyes of Iremar (Juliano Cazarre), a handsome cowboy who works the events. While he's not afraid to get his hands dirty, Iremar's real dream is to design exotic outfits for dancers.