The plan is simple, take the massive Canadian success and transcend it upon American audiences. The album's second Canadian single, "Paranoid Freak" has shown signs of huge crossover potential at commercial radio in the states. The song received top 15 scores at Hot AC and all Top 40 demographics plus Top 10 at Active Rock radio with Hit Predictor radio testing, and looks to be the lead off single for the US release. In addition to heavy radio support, Live Nation will integrate their live music streaming distribution partnerships with their in-venue video networks, on-site, and online marketing resources to promote The Trews's album and concert tour. They will be employing this vast network of targeted marketing assets to maximize the visibility of The Trews performance and deliver an exclusive and impactful promotion.