When Armik was only 7 years old, he became so enamored with the classical guitar that he pawned his watch to buy one. His foresightedness has been rewarded as Armik has become one of the finest flamenco guitarists in the world. With the strong chart success and sales on the Rain Dancer album, Armik has created a whole new music category to describe his sound, 'Latin-gypsy-jazz'.