The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as the Fantasy Factory. In the most ridiculous season yet, Rob invents the world's first skateboarding car, jumps out of a five-story building, attempts to get towed onto a big wave in Kauai with the help of Laird Hamilton, and tries to make the world's most expensive grilled cheese. Rob continues his tradition of discovering new alter egos, adding to his repertoire an infomercial-fitness-expert named Barry Bright and a stylish eighty-year-old man named Stan. As always, along for the ride is Rob's young cousin and protege, Chris "Drama" Pfaff, who now finds himself in a sleek new office atop the concrete skate plaza, Rob's painfully awkward skate tech, Scott "Big Cat" Pfaff, the cute, rapping receptionist, Chanel, and Rob's constantly cautious manager, Jeremy. With special guest appearances by Chad Ochocinco, Travis Barker, Ryan Sheckler, Pharrell, Paul Rodriguez, world champion drifter Vaughn Gittin, Jr.., and pro-skater Torey Pudwill, Season Three is no doubt an instant classic.