The Beauty Of The Cherry Blossom Exists Only Briefly... But The Memory Of It's Beauty Can Last Forever. Tada dreams of becoming a famous photographer, but despite that ambition, his life felt empty and unfocused until the day he helped a lost girl find her hotel... right next to his family's café. As fate would have it, Teresa and her companion Alexandra will be attending Tada's school as well, and even join his photography club. Unfortunately, what Tada doesn't know is that Teresa is secretly a princess who must return to own country and an arranged marriage. Which means that what they begin to feel for each other is destined to be as ephemeral as the cherry blossoms under which they met in TADA NEVER FALLS IN LOVE.