The year is 1989. The American wing of a major Japanese Music Instrument company runs an ad, inviting users of their products to submit homemade recordings of original Halloween songs for a "Yama-Halloween" album. Hundreds of hopeful musicians, songwriters, and home recording enthusiasts send in tapes. But the album is never released. It is not known why, exactly, the project is killed but it is widely suspected that the American marketing executive at the time, Reggie Hirayama, simply didn't think the songs were good enough, and that releasing such low-fi material in an age obsessed with sonic clarity and fidelity will reflect negatively on the brand. 31 years later, a box is discovered in the basement archives of this major corporation.