Product Reviews
Everything is big with Rick Ross. Triumphs, blunders, singles, videos, and everything else he does is huge, but having the audacity to call his third effort Deeper Than Rap is extra risky, especially since it's his first effort since being "exposed" as a former corrections officer. That's poison in the gangsta rap game, and while there's little here to sway the haters -- and certainly nothing "deep" -- the rapper's ability to steamroll over all of his shortcomings, along with all of our preconceived notions, is simply remarkable. In a sure trilogy of albums, Deeper Than Rap is the surest, kicking off with a decent 50 Cent diss and closing with a "Run with me or run from me" ultimatum that's gutsy enough to feature harps and castanets. While that's enough fuel for the haters to burn the whole place down, anyone willing to ignore Ross' iffy relationship with street cred and his incredibly narrow subject matter (money, women, victory) will find Deeper is the superstar, gangster weekend album done right. Boss of them all is the grand "Maybach Music" with T-Pain, Kanye West, and Lil Wayne all in top form. Same goes for the cut's production team, the J.U.S.T.I.C.E. League, who are also in charge of the slippery and swaggering "Magnificent" with John Legend, plus the Caribbean-flavored highlight "Yacht Club." "Face," with Trina, is the street cut of note, and "Usual Suspects" places in the album's top five, although Nas' loyal fanbase will find his contribution rather ordinary. Redundancy is an unsurprising and ignorable issue thanks to all the hooks and slick beats, including a batch from the returning Runners. Even if this isn't much "Deeper" than the average Three 6 Mafia album, the glitz and guts of Deeper are a big step up, making Ross sound like a Miami-fied version of Young Jeezy. ~ David Jeffries, Rovi
Product Notes
Explicit Version. 2009 release from the Rap superstar. With two successful Gold albums to his credit, Ross is platinum-bound on this, his third opus. On Deeper Than Rap, Ross addresses a lot of the controversy he's encountered since his last release and takes his celebration of life and the finer things to a higher level. The concept for Deeper Than Rap is cinematic to reflect the class and Boss status that Rick Ross has risen to. The street single, 'Mafia Music', is already creating a frenzy online and at mix shows across the country. The album's first proper single, 'Magnificent', features John Legend and is destined for success.